The Digital Division comprises three areas of activity
Development of a digital hub that promotes products and services, creating a bridge between digital technology and local businesses.
Development of e-commerce sites
The very first e-commerce project from La Royale Investissements France, the La Royale Wine and Spirit site offers a great showcase for promoting estates in France and their great wines. Featuring very modern graphics and presentation, the La Royale Wine and Spirit website invites you to discover wines that is both fun and informative.
“Joan Beaufort has a very beautiful collection of high-end wines, made up of more than 1000 references,” explains Ophélie Schnelzauer, President of La Royale Wine and Spirit.
We wish to present these great wines through a beautiful showcase of the estates and their know-how, but also of their history and the particularities of their terroir…”
Thus, La Royale Wine and Spirit highlights exceptional wines, from prestigious estates located mainly in Bordeaux and Burgundy.
Based in Monaco, the Royale Wine and Spirit team has made every effort to develop a modern, clear and scalable platform.
“The idea is to regularly discover new references, new vintages, while expanding the collection.”
La Royale Wine and Spirit is the first step towards the development of an e-commerce center bringing together different concepts, and which will develop in the future following market developments.
Digital, the partner of local businesses
Combining the best of digital with the activity of local businesses is our objective to create fluid and constructive customer experiences.
Thanks to the integration of efficient digital tools (cash register software, innovative account management program, etc.), we offer effective assistance to businesses and sports associations. “Our objective is to create coherent bridges between the virtual space and physical points of sale. Excellent knowledge of the customer journey is essential to achieve this”, Anastassia Glouchtchenko, E-commerce Manager, said.
Whether it is creating loyalty cards, organizing competitions with vouchers, or even soliciting the customer’s interest by sending a mailing at different times of the year, these initiatives are intended to attract, seduce and retain new customers, and thus significantly increase footfall in businesses.
Investing in the digital future
La Royale Investissements France also invests in start-ups, with the objective of developing, among other things, innovative gamification projects.
Missions with varied objectives
Heritage
We are involved in the rehabilitation and restoration of historic buildings, ensuring that we preserve the authenticity of the architectural heritage and give it new life.
Dynamisation
We are moving forward with a relevant local investment approach, whether in buildings, businesses or associations to breathe new life into town centers in Alsace and other regions.
Sponsorship
La Royale Investissements France is actively involved in supporting local sports teams. As a sponsor, it wishes to contribute to the development of sport in Alsace, and to help clubs to structure themselves, become professional and attract new talents.
Cultural patronage
La Royale Investissements France also works for the preservation and promotion of culture in Alsace. Through patronage actions, we support artistic and cultural projects which contribute to the enrichment of local heritage.
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